The Company

Sure Foot® Corporation

Inspired by Necessity:

Since the day we were founded, Sure Foot® has become a leader in the shoe products industry, and for over twenty-five years we have continued to prove that great things come in small packages. Our products, inspired by necessity, simplicity and love for the outdoors, are all based on innovative concepts with a focus on superior design, function and value.

Product Designs that Deliver:

Since the Sure Foot® Non-Skid debuted in 1984, we've launched a stream of innovative products ranging from Specialty Adhesives to Winter Traction Aids. Whether it's for the casual athlete, the demanding outdoor enthusiast or the progressive manufacturer, our products are designed to excel in a variety of elements for all-purpose and everyday use, and we take pride in our use of quality materials that deliver the best results.

Ongoing Inspiration:

Headquartered in the Red River Valley of North Dakota, we have the ability to test our products in the most extreme weather conditions, and research what makes our customers feel comfortable and secure while using those products. Inspired by our surroundings and the needs of our customers, Sure Foot® is dedicated to continuing to bring innovative solutions and products to our customers and distributors worldwide.

Our Mission

"With respect for our past, a focus on our future and a culture of entrepreneurial spirit, Sure Foot continues to evolve as a leader in every market we serve in terms of innovation, quality and customer service, all while maximizing growth in value to all stakeholders."